REACH (Rural Entrepreneurship for Art & Cultural Heritage).
REACH is a non-profit organization engaged in the task of generating awareness of our arts, traditions and cultural practices at the grass-root level in the countryside. It strives to preserve the native wisdom and knowledge by striking a harmonious bond with the modern times. By making people aware of their rich cultural traditions and practices and preserving their heritage it strives to restore the cultural pride to them who have been feeling powerless against the onslaught of alien values.
The logo is a motif from the Madhubani painting depicting a serpent coiled into five flowers. The flowers represent the five elements of the Nature. Serpent is the underlying motif found in the folk and tribal traditions of the whole country and other civilization. The wide prevalence of this motif hints at the primeval cultural correspondence amongst all civilizations and their sub-cultures which needs to be revived and protected. The flowers also give a message of peace and happiness to the humanity.